Learn how to create beta About Us page wey go make people trust you, tell your story, and turn visitors to your loyal customers.
Every business wey make sense get story to tell, and na for About Us page wey dem dey tell am. To write About Us page no be to just talk history—na chance to make people connect with you. Whether you na startup, big company, personal brand or NGO, your story dey important. People no dey buy only wetin you dey sell—they dey buy your values, your mission, and your reason for doing wetin you dey do.
If you sabi write About Us page well, e go make people trust you, see the human side of your business, and connect with you well-well. Na one of the most visited pages for any website. So e go help you with branding, SEO, and turn visitors to real customers. Na why people dey always search things like About Us page examples, how to write About page, or best format for small business About Us page.
To write better content wey people go feel, you need clear words, creativity and be real. Whether you wan fix your About Us page or you wan start am afresh, if you understand wetin your audience dey find, and you give them value, you go see better results both for Google and for your business.
Why About Us Page Matter for Your Brand
Your About Us page na where people go first to know who you be. E fit be the first impression wey go make dem decide if dem go do business with you or waka go. This page suppose explain your mission, values, your background, and show the faces behind the brand.
No use am play. Smart businesses dey use their About Us page to share correct story wey touch people heart. People trust brand wey dey open, real, and honest. Whether your brand big or small, this page fit help you win people mind.
People no dey like boring stats, dem dey like better stories. If you tell your own story with clear mind and truth, you go stand out. Wetin make you different? Why you dey do this thing? Talk am well and people go remember you.
Wetin Go Make Your About Us Page Stand Out
To make your About Us page beta pass others, some things dey important.
- Your Voice – Make sure say the way you take talk for the page na how you go talk in real life. No use grammar wey go make people run. Be yourself.
- Visuals – Pictures of your team, your work, your office, or even short video go make people connect more. Make dem see your hustle.
- Build Trust – Talk about your achievements, people wey don work with you, news wey carry you, or awards wey you don win. No too brag, but show say you get sense and people trust you.
Wetin You Suppose Put for Your About Us Page
1. Your Story
Talk how your business take start. Wetin push you start am? Wetin you face at the beginning? Talk your values and why you no gree give up. This na the heart of your brand.
2. Your Mission and Values
Tell people wetin you stand for. You dey fight for environment? You wan change the world with your work? Talk am clear so people wey believe like you go feel you.
3. The People Wey Dey Behind the Brand
Show pictures of your team. Write small small gist about each person. If na just you dey run the show, talk about your journey and why you still dey push.
4. Achievements and Milestones
If you don reach any level—like award, customer number, good review or partnership—put am. This go show say people trust you and you sabi wetin you dey do.
5. Pictures and Brand Identity
Use fine pictures wey show your brand and work well. Make people dey feel you even before dem read finish.
6. Call to Action
After dem don read about you, wetin you want make dem do? Contact you? Follow you? Buy from you? Put clear button or link make dem sabi the next step.
How to Write Am Make E Sweet and Connect Well
Write am like say you dey gist person face-to-face. No form robot. Use easy language wey fit your brand style. Be honest, no form. Avoid too much grammar.
Break your write-up small small. Use heading, use bullet points, and put pictures. Make everything easy to read.
No dey repeat the same words. Use fresh and sweet language wey fit describe your work and your values. Let your vibe show. If your brand dey playful, make the write-up sweet. If na serious business, keep am neat and professional.
How Small Businesses Fit Gain from Better About Us Page
Small businesses dey think say dem no get plenty things to talk. But truth be say, na small business people dey feel pass. You fit use your About Us page to show say na real people dey behind the work.
Talk how una dey do una product, show the love and care wey una dey put. Put customer testimony and how una dey relate well with people. This go make you different from big faceless companies.
Plus, if you use location for your About page like “Barber shop for Lekki” or “Caterer for Warri”, Google go show your page when people dey search around your area. Na plus be that.
Example of Better About Us Pages
Some big companies dey do their own very well. You fit learn from dem:
- Mailchimp – Dem dey use visuals and timeline to tell their story.
- Ben & Jerry’s – Their page dey funny, but serious about social issues.
- Warby Parker – Clean, direct, and show wetin dem believe in.
Dem no just talk, dem show personality and values.
How to Make Your About Page Rank for Google
As you dey write story, still use correct keywords. Like "eco-friendly brand", “tailor for Abuja”, or “startup wey care about tech”. But no put too much—just use am naturally.
Put keywords for headings, image descriptions (alt text), and small links inside the page. You fit even add schema markup to help Google sabi your page better.
Make Your Page Easy to Use for Everybody
Make sure say your font easy to read. Use color wey clear. No squeeze plenty words together. Put alt text for all pictures—make people wey no fit see still fit understand.
Also make sure say the page dey show well for phone and small screens. People dey browse mostly with phone, so make sure say the page no slow or scattered for phone.
Be Transparent Make People Trust You
Transparency no mean say you go talk everything about your business. E just mean say you go talk true and be open.
Talk about your team, your journey, even small struggles. If you be remote team or you dey do charity work, talk am. Numbers help too—like how long you don dey, how many customers you don serve, etc.
Testimonials and news wey carry you go help build that trust.
Dey Update Your Page From Time to Time
Your story dey change, so your About Us page suppose dey change too. Anytime you get new milestone, or you win something, or you partner with person—update am.
You fit try different styles too—maybe add small video, change how you introduce your team, or try short questions and answers. Just dey check which one people like pass.
Conclusion
About Us page no be just formality. Na the heart of your brand online. Na where people go know why dem go trust you. If you tell your story well, put your values, show your wins, and keep your page fresh, people go connect with you and trust your brand.
Make dem no just know say you dey sell something—make dem know why you dey sell am. This emotional connection na wetin go keep dem coming back.
As your hustle dey grow, make your About Us page grow with am. Na your business storybook—keep am sweet, real and always updated. If you do am well, na that page fit turn one-time visitors to long-time fans.
FAQs (Frequently Asked Questions) about How to Write an Effective and Engaging About Us Page That Builds Trust and Grows Your Brand
1. Wetin be About Us Page and why e important for my business website?
About Us Page na dat page wey dey tell people who you be, wetin your brand stand for, and how everything take start. Na like intro you dey give your visitors make dem sabi you well-well. If you no get solid About Us page, people fit waka comot your site because dem no trust you. But if the page strong, e go help build trust, connect you with your customers, and even make dem wan do business with you. E be like handshake wey you dey give new person before una go begin gist.
2. I be small business owner, I never achieve much. Wetin I go write for my About Us page?
No worry if your business still dey grow. Na your honest story and why you start the business go touch people pass. Talk about wetin push you enter the business, your values, and how you dey treat your customers. Small businesses dey win people heart pass because of the personal touch and original story. Even if na only you dey run am, just show say you dey passionate and serious. Add small pictures, testimonials if you get, and maybe talk about your plans for future. Na so you go build confidence.
3. How I go take write my About Us page wey go sweet and still dey rank for Google?
To write About Us page wey go sweet your visitors belle and still rank well for Google, you need to balance two things: tell your story well and use correct keywords. First, write your story like say you dey gist person face-to-face—no use grammar wey go tire person. Then, add some key search words like your business type, location, or industry. For example: "We be eco-friendly fashion brand for Lagos" or "Na we dey bake the best wedding cakes for Port Harcourt". Make sure say your headings, meta description, and pictures get correct name too. Google go sabi wetin your page dey talk, and people go enjoy read am.
4. I wan make my About Us page dey different from others. Wetin I fit add to make am stand out?
If you wan make your About Us page stand out, you fit add these things:
- Personal pictures of your team, workspace, or how una dey do una work.
- Short video wey show behind-the-scenes or wey you dey talk your story direct.
- Milestones or achievements, even if na small—like "First 100 customers" or "Our first big order."
- Customer testimonials or even screenshots of happy customers dey powerful.
- Fun facts about you or your team, like hobbies or favourite jollof rice spot. Make your page real and different from the normal "we are passionate professionals..." stuff wey everybody dey copy. Na the originality go make people remember you.
5. How often I suppose update my About Us page and wetin I suppose dey add anytime I update am?
Your About Us page no suppose just dey there dey gather dust. Try check am every 6 months or at least once a year. Anytime you update am, add:
- New achievements or awards you don win.
- Team changes or new staff wey join.
- Big collaborations or contracts wey you don secure.
- Recent pictures wey show your current workspace or projects.
- If your mission or brand direction change, update that one too.
Updating your About Us page dey show say your business dey active and serious. E also dey help Google sabi say your site fresh and relevant, wey fit help your SEO.
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